I love makeup. M.A.C., Dior, and Urban Decay are some of my go-to and favorite makeup brands. While I love them for many reasons, they can also be pricey at times. I call the Financial District of NYC home and I am lucky to have an E.L.F Cosmetics within walking distance, a place where I go for affordable cosmetic finds. The E.L.F Cosmetics located at 139 Fulton Street is a relatively small store but is well-stocked with a variety of products and an added bonus is that it is always very clean and organized. The store allows customers to sample products before they purchase them. E.L.F, which stands for eyes, lips, and face, caters to all of these makeup needs while also carrying nail polishes, makeup brushes, and makeup bags. With prices starting at just $1.00 it is hard to leave the store empty handed. My all time favorite E.L.F. product is their “Red Carpet” lip stain, which is only $3.00 and lasts all day without smudging.